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What’s Sugar Bear up to? Lots of sweet stuff. Check out his Facebook page for giveaways, hilarious videos and more. 

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Can't Get Enough

Golden Crisp Cereal and Sugar Bear

For more than 50 years, Sugar Bear (the Golden Crisp bear) has been saying, "Can't get enough of that Golden Crisp." Both kids and adults agree, the sweet puffed wheat of Golden Crisp cereal is irresistible.

Available in 14.75 oz boxes and 39.5 oz bags.

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