Post has been a part of breakfast for more than 100 years. For generations, we’ve remained dedicated to helping families bring home goodness, and we’ll maintain that commitment for generations to come. Explore this section to learn more about our company.

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  • Sugar Bear is On Facebook

    What’s Sugar Bear up to? Lots of sweet stuff. Check out his Facebook page for giveaways, hilarious videos and more.

    LIKE Sugar Bear

  • Live the Sweet Life

    The sweet life is no sweat for Sugar Bear, especially after a bowl of Golden Crisp. Take a lesson from him: Keep it cool, and keep it crunchy.

    See Sugar Bear’s story

  • Nourish Kids' Potential with Post

    Post Foods is proud to be a part of Labels for Education, where families and community members can earn free stuff for their schools!

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  • Now Available for Purchase Online

    All of your favorite Post products can now be purchased online and delivered right to your home!

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Sugar Bear is On Facebook

What’s Sugar Bear up to? Lots of sweet stuff. Check out his Facebook page for giveaways, hilarious videos and more.

LIKE Sugar Bear

Can't Get Enough

Golden Crisp Cereal and Sugar Bear

For more than 50 years, Sugar Bear (the Golden Crisp bear) has been saying, "Can't get enough of that Golden Crisp." Both kids and adults agree, the sweet puffed wheat of Golden Crisp cereal is irresistible.

Available in 14.75 oz boxes and 39.5 oz bags.

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